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The Top Instagram Hashtags and Tips 2021

Instagram hashtags have been one of the organic follower growth tactics since the introduction of the platform. Through searching for hashtags, users are able to see Instagram posts with the relevant tag. Users can also follow hashtags to see hashtagged content on their feed.

The power of Instagram hashtags have been highly regarded in digital marketing, especially with the additional reach and engagements that hashtags can bring. A post with at least one hashtag averages 12.6% higher engagement than posts without, demonstrating the importance of a hashtag strategy to nurture followers growth.

Using hashtags that are relevant to the business and targeted helps brands to be discovered by new audiences, which lead to more engagement, followers and customers. A careful selection of hashtags could bring businesses to a new audience and open a new market.

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The top Instagram hashtags in 2021

Instagram hashtags work by organising and categorising photos and videos. Authors of Instagram posts and stories can add hashtags to the caption for their content to show on the hashtag page. Using hashtags help to bring additional reach and exposure to public Instagram accounts and encourage organic follower growth.

Using popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories. It is important to understand the different types of hashtags and their corresponding audiences to develop an effective Instagram hashtag strategy!

Here is the list of the top 20 Instagram hashtags of 2021:

  1. #beach
  2. #l4l
  3. #blogger
  4. #instadaily
  5. #lol
  6. #blue
  7. #instagram
  8. #model
  9. #nature
  10. #hot
  11. #followme
  12. #pink
  13. #bestoftheday
  14. #night
  15. #blackandwhite
  16. #nofilter
  17. #food
  18. #f4f
  19. #family
  20. #foodporn
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The top 20 Instagram hashtags of all time

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #like4like
  7. #picoftheday
  8. #art
  9. #happy
  10. #photography
  11. #instagram
  12. #followme
  13. #style
  14. #follow
  15. #instadaily
  16. #travel
  17. #life
  18. #cute
  19. #fitness
  20. #nature
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Tips to use hashtags in 2021

Each Instagram post can have up to 30 hashtags and each Instagram story can have up to 10 hashtags. While it’s easy to fill all 30 slots, relevant hashtags help with reaching your target audience. Exploiting the use of hashtag may lead to customers considering the brand too desperate for reach and following.

When creating a branded hashtag, numbers are allowed in hashtags but not spaces and special characters. Only hashtags added by the post author will be recognised by Instagram. Hashtags by other users will not show on Instagram’s hashtag feed.

If you are using hashtags for giveaways and contests, make sure to remind the participants to set their profile as public. Private profiles using hashtags will not appear publicly.

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