Frequently Asked Questions

We provide the following services:

• Marketing consultation
• Precise digital advertising, including social media, search engines (PPC), display ads and digital out-of-home
• Social media marketing
• Search engine optimisation
• Email marketing
• Conversion optimisation
• Influencer marketing
• E-commerce store setup and optimisation
• Website design and development
• Business data analytics and insights

We contribute to your business growth by:

• Strategic planning – by understanding your business goals, target audience ad competitive landscape, we create a comprehensive marketing plan that is tailored to your business
• Brand awareness – we utilise various channels like social media, content marketing, advertising and PR to increase the visibility of your brand
• Targeted advertising – we identify the most relevant platforms and channels to reach the target audience effectively, then create and manage targeted advertising campaigns to drive traffic and conversions
• Content creation – we create relevant content in the form of blog posts, videos, infographics, and more to attract and retain customers
• Lead generations – capture leads and potential customers through landing pages, lead magnets, and email marketing campaigns
• Conversion optimisation – improve conversion rates at different stages of the marketing funnel by analysing user behaviour and making data-driven changes
• Market research – identify opportunities, understand consumer preferences, and develop effective marketing strategies
• Analytics and reporting – use data analytics to measure the success of marketing campaigns, and provide regular reports and insights, enabling businesses to make informed decisions and optimise marketing efforts
• Innovation and creativity – bring fresh perspective and innovative ideas to the table, develop creative campaigns that capture the audience’s attention and differentiate the brand from competitors
• Adapting to trends – stay updated with the latest trends and technologies, remain relevant and competitive in the market

Our marketing strategy contains:

1. Market research
2. Marketing objectives
3. Positioning and messaging
4. Marketing channels
5. Budget allocation
6. Marketing mix
7. Content strategy
8. Campaign planning

Other than strategy creation, our goal is to implement the strategy and continuously optimise the campaigns to extract the best results for your business. The process includes tracking performance, analysing data and adapting the strategy to changes in the market. During this process, we communicate our findings to ensure you are aware of the changes.

All of our marketing services include the implementation of detailed marketing analytics to measure the success and effectiveness of our services. We closely monitor key metrics, such as cost per conversion and cost per link click, and optimise campaigns to extract the most out of the marketing budget.

Yes, we can work with your budget constraints. We can tailor our marketing service package to a budget so businesses can take advantage of a carefully calibrated marketing mix.

Our team regularly communicate with clients to update them on campaign progress and optimisations performed. The team will also ask about the impact of the campaigns on the client’s side. These communications will be in the form of emails, phone calls and meetings.

While we focus on digital marketing, we can help with offline marketing efforts, including marketing material designs, media buying, outreach strategy and offline conversion tracking.

Yes and no. We can offer performance guarantees for metrics under our direct control, such as link clicks and impressions. For metrics not under our direct control, such as sales, we offer estimates as our key performance indicators but do not guarantee.

Different marketing services have various result realisation timeframes. For digital advertising, better results can usually be seen within a week. For search engine optimisation, search ranking improvements often require three months to see initial uptake.

Once you have chosen us as your service provider, our first interaction is a kick-off meeting in which we gain a better understanding of the business, including the business goals. At the same time, a point-of-contact will be nominated between both parties to establish regular communications.

We are a flexible and adaptive organisation and we share this flexibility with our clients. We acknowledge the need for businesses to make strategy changes in order to gain better outcomes. In such cases, our team can support your business through this change.