Search Engine Advertising
Demonstrate your brand directly in front of users who are actively looking for your products, services or content with effective advertisements on search engines.
Benefits of Search Engine Advertising
Reach at the exact moment
Meet customers at the moment they are searching for products or services similar to what you offer. The precise targeting ensures advertisements are highly relevant and likely to result in engagement and conversion.
Achieve results quicker
Search engine advertising can almost immediately place businesses at the top of search results, minimising the time required in search engine optimisation. The instant visibility of paid search ads can bring new businesses or promote time-sensitive offers or events.
Flexible, yet also measurable
Search advertising campaigns can be easily customised and adjusted based on real-time analytics including clicks, impressions and conversions. This allows ongoing optimisation and agile adjustments to achieve the best possible return.
Pay per click, not per view
The pay-per-click model of paid search ensures businesses only pay when users click on advertisements, so the budget is spent on potential customers who have an interest in your products or services. This is unlike social media advertising which runs mostly on pay-per-view.
What is Search Engine Advertising?
Search engine advertising, a pivotal component of digital marketing, positions paid ads prominently within search results across major engines like Google, Bing, and Yahoo. This powerful strategy targets users actively seeking out specific keywords related to your products or services, placing your brand directly in their line of inquiry.
By leveraging search advertising, you connect with customers at the peak of their purchasing intent. Each click on your ad represents a potential customer with a high interest in what you offer. This method is not just about visibility; it’s about strategic placement, and aligning your ads with user searches to achieve maximum relevance and effectiveness. Embrace the potential of search engine advertising to transform these targeted engagements into tangible business growth.
Steps to Growth
We identify keywords and phrases that your target audience uses when searching for similar products and services. By finding relevant keywords, understanding the monthly search volume and analysing competition, the results from this phase inform the keyword and targeting strategy for your campaign.
Our content and digital experience team will create ad copies and landing pages that resonate with your target audience and have a clear message to encourage conversion. This includes engaging headlines, persuasive descriptions and strong call-to-action.
We advise a budget and bidding strategy with the previous research. The budget can be set in consideration of your current business, industry competition, and growth projection. The targeting options include geographic location, language, device type, and the times of day.
One final step before activating is to implement tracking to monitor campaign performance. This includes the tracking of click-through rates, conversion rates, and other key performance indicators (KPIs).
Once the campaign is activated, we regularly review the performance of the campaigns and optimise them. This could involve changing the bid strategy, pausing underperforming keywords, or refining the targeting.
Growth Starts with COMMA
Speak to our experienced team to learn more.