Market Research and Market Strategy

[vc_row row_content_width=”grid” css=”.vc_custom_1547647177769{padding-top: 105px !important;}”][vc_column][mkdf_numbered_title title=”01.” text=”What is market research and market strategy?” color=”#000000″ line_width=”35px”][/vc_column][/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1548749215212{padding-top: 20px !important;padding-bottom: 84px !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text]Whether a product is entering a “red ocean” where it is full of competitors or a “blue ocean” where it is filled with opportunities, a thorough understanding of the market is crucial for brands and businesses to identify the gaps and opportunities when promoting a product or a service.[/vc_column_text][vc_empty_space height=”25px”][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text]Without such insight in customer frustration, marketing communication may misalign needs and expectations and, in turn, lead to lost opportunities. Market research and strategy guide marketing efforts towards the right direction to solve customer demand.[/vc_column_text][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][mkdf_single_image enable_image_shadow=”no” image=”7975″ image_size=”full”][/vc_column][/vc_row][vc_row row_content_width=”grid” content_text_aligment=”left” css=”.vc_custom_1538648901865{padding-top: 120px !important;padding-bottom: 60px !important;}”][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][mkdf_icon_with_text type=”icon-top” content_align=”mkdf-align-left” show_button=”no” icon_pack=”font_awesome” fa_icon=”fa fa-list-alt” icon_size=”mkdf-icon-small” title_tag=”h2″ title=”Understand the market and its needs” custom_icon_size=”45″][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][mkdf_icon_with_text type=”icon-top” content_align=”mkdf-align-left” show_button=”no” icon_pack=”font_awesome” fa_icon=”fa fa-user” icon_size=”mkdf-icon-small” title_tag=”h2″ title=”Get to know your audience’s pain points” custom_icon_size=”45″][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][mkdf_icon_with_text type=”icon-top” content_align=”mkdf-align-left” show_button=”no” icon_pack=”font_awesome” fa_icon=”fa fa-lightbulb” icon_size=”mkdf-icon-small” title_tag=”h2″ title=”Gain advantages over your competitors” custom_icon_size=”45″][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][mkdf_icon_with_text type=”icon-top” content_align=”mkdf-align-left” show_button=”no” icon_pack=”font_awesome” fa_icon=”fa fa-forward” icon_size=”mkdf-icon-small” title_tag=”h2″ link=”https://thecommacreative.com/contact-us/” title=”Reveal the opportunity to enter market” custom_icon_size=”45″][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][mkdf_separator border_style=”dotted” color=”#000000″ thickness=”1″ width=”100%”][/vc_column][/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1536934429867{padding-top: 95px !important;}”][vc_column][mkdf_numbered_title title=”02.” text=”What do we deliver in market research and market strategy?” color=”#000000″ line_width=”35px”][/vc_column][/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1548749282413{padding-top: 20px !important;padding-bottom: 84px !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text]Market research and strategy provide our clients understanding of their strengths, weaknesses, opportunities and threats compared to other products or services on the market, as well as actionable insights to execute marketing plans that align the brand to the needs of potential customers.[/vc_column_text][vc_empty_space height=”25px”][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text]Understanding potential customer through methods including social media intelligence and brand analysis, the strategy advises on target audience, content, market opportunities and success measurement to guide marketing effort.[/vc_column_text][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][mkdf_single_image enable_image_shadow=”no” image=”7976″ image_size=”full”][/vc_column][/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1537971364105{padding-top: 120px !important;padding-bottom: 50px !important;}”][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”7672″][vc_column_text]The Comma Creative blurs the line between digital marketing and user experience with elements of both embedded in each of our services.[/vc_column_text][vc_empty_space height=”56px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][mkdf_linkable_list 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