Tag: Digital Advertising

How to define a target audience?

Post author By The Comma Creative
Post date 2024-03-06

Understanding and defining your target audience is a critical step towards crafting effective marketing strategies. A target audience represents the specific group of individuals or organisations that a business aims to reach with its products, services, or messages. This article will explore the intricacies of defining a target audience, discussing the importance of this process, the key ways to identify a target audience, the distinctions between target market and target audience, the various types of target audiences, and practical methods to pinpoint and connect with your ideal audience.

Understanding Target Audience: The Essence of Marketing Precision

At its core, a target audience is the demographic, psychographic, or behavioural group that is most likely to be interested in and benefit from what your business has to offer. The concept goes beyond basic demographics like age and gender, delving into the specific needs, preferences, and behaviours of the individuals who are most likely to engage with your brand. By defining your target audience, you tailor your marketing efforts to speak directly to the interests and concerns of those who are most likely to become customers, ensuring a more efficient and impactful use of resources.

Key Ways to Identify a Target Audience

Identifying a target audience involves a strategic analysis of various factors. Here are four key ways to define and understand your target audience:

Demographic Analysis: Start by examining basic demographic information such as age, gender, income level, education, and geographic location. Understanding these fundamental characteristics provides a foundational understanding of who your potential customers might be.

Psychographic Profiling: Dive deeper into the psychographics of your audience. This includes their interests, hobbies, lifestyles, values, and attitudes. What are their pain points, and what solutions are they seeking? By understanding the psychological aspects of your audience, you can create marketing messages that resonate on a deeper level.

Behavioural Insights: Analyse the behaviours of your potential customers. This involves understanding their buying patterns, product usage, brand interactions, and decision-making processes. Behavioural insights provide valuable information on how your audience interacts with products or services similar to yours.

Technological Proficiency: In the digital age, leveraging technology is crucial. Utilise analytics tools, social media insights, and other digital platforms to gather data on your audience’s online behaviour. This can include the websites they visit, the social media platforms they engage with, and the content they consume. Technological proficiency allows for a more nuanced understanding of your audience’s digital footprint.

Target Market vs. Target Audience: Clarifying the Distinctions

While the terms “target market” and “target audience” are often used interchangeably, they have distinct meanings. A target market refers to the broader group of potential customers that a business aims to reach with its products or services. It encompasses a larger segment of the population and may include multiple target audiences. In contrast, a target audience is a more specific subset within the target market. It represents a focused group with shared characteristics, making it the primary focus of a particular marketing campaign.

Understanding this difference is crucial for effective marketing strategies. Target markets provide the big picture, guiding overall business goals, while target audiences refine the approach, ensuring that marketing messages resonate with specific groups within the broader market.

Types of Target Audience

Target audiences can vary significantly based on factors such as industry, product type, and marketing goals. Here are some common types of target audiences:

Demographic Segments: This includes groups defined by age, gender, income, education, marital status, and other quantifiable characteristics. For example, a skincare brand might target women aged 25-40 with specific income levels.

Geographic Segments: Businesses may target audiences based on location, whether it’s a local, regional, national, or international focus. A local restaurant, for instance, might target residents within a specific radius.

Psychographic Profiles: This involves targeting based on lifestyle, interests, values, and attitudes. An eco-friendly brand, for instance, might target individuals who prioritise sustainability and environmental consciousness.

Behavioural Segmentation: Businesses can target audiences based on their behaviours, such as buying patterns, product usage, brand loyalty, and response to marketing messages. An online streaming service might target users who frequently consume content within a specific genre.

B2B vs. B2C: The type of business also influences the target audience. Business-to-Business (B2B) companies target other businesses, while Business-to-Consumer (B2C) companies target individual consumers.

How to Find Your Target Audience

Identifying your target audience is a strategic process that requires a combination of research, analysis, and intuition. Here are steps to guide you in finding your target audience:

Conduct Market Research: Invest time in comprehensive market research to understand the broader market trends, competitor landscapes, and potential customer segments. This foundational step provides insights into the overall market environment.

Analyse Customer Data: If your business has existing customers, analyse their data. Look for patterns in demographics, behaviours, and preferences. This information can serve as a valuable starting point for defining your target audience.

Create Buyer Personas: Develop detailed buyer personas representing your ideal customers. These personas should include demographic information, motivations, challenges, and goals. Personas provide a humanised representation of your target audience, making it easier to tailor marketing efforts.

Utilise Analytics Tools: Leverage analytics tools to gather data on website visitors, social media engagement, and other online interactions. Platforms like Google Analytics, Facebook Insights, and others offer valuable insights into the digital behaviour of your audience.

Seek Feedback: Engage with your existing customers and seek their feedback. Understand why they chose your product or service, what they value, and any pain points they experienced. Customer feedback is a goldmine of information for refining your target audience definition.

Test and Iterate: Marketing strategies are not set in stone. Test different approaches, channels, and messages to see what resonates most with your audience. Use the results to iterate and refine your target audience definition continuously.

Monitor Trends: Stay attuned to industry trends and shifts in consumer behaviour. Markets are dynamic, and staying informed allows you to adapt your strategies to evolving audience needs.

Precision in Pursuit of Success

Defining a target audience is not a one-time task but an ongoing process that evolves with your business and the market. It requires a nuanced understanding of who your potential customers are, what they need, and how they behave. The investment in this process pays off in the precision and effectiveness of your marketing efforts.

In the dynamic and competitive landscape of business, where resources are finite, the ability to pinpoint and connect with the right audience is a strategic advantage. A well-defined target audience ensures that your marketing messages resonate with those most likely to become loyal customers, fostering brand growth and long-term success. It is, indeed, a journey of precision in pursuit of success, where understanding your audience becomes the compass guiding your brand toward sustainable growth and meaningful connections.

Tags Digital Advertising, Digital Marketing, E-Commerce, Marketing Strategy

Blog Branding eCommerce Search Engine Advertising Social Media Social Media Advertising

Creating a personas for marketing: Why is it important and how to create it?

Post author By The Comma Creative
Post date 2024-03-06

Understanding your audience is paramount to success in the dynamic landscape of marketing. Marketing personas, also known as buyer personas or customer avatars, serve as powerful tools to delve into the intricacies of your target audience. In this article, we will explore what marketing personas are, the steps involved in creating them, and why they are crucial for the success of your business.

What are Marketing Personas?

Marketing personas, also known as buyer personas or customer avatars, are detailed and semi-fictional representations of ideal customers created by businesses to better understand their target audience. These personas go beyond basic demographics and incorporate insights into the motivations, behaviours, preferences, goals, and challenges of potential customers.

In essence, marketing personas are archetypal characters that represent different segments of a business’s target market. These personas are developed based on a combination of market research, data analysis, customer interviews, and other relevant information. The goal is to create a holistic and humanised view of the typical customers a business aims to attract and serve.

Key Components of Marketing Personas:

Creating marketing personas involves assembling a composite sketch of your target audience, which guides the development of strategies that resonate deeply with potential customers. Key components of these personas encompass a broad spectrum of characteristics, from basic demographic information to more nuanced psychographic details. Demographics provide a foundational understanding of who the persona is, covering age, gender, location, job title, income level, and other pertinent factors. This helps in segmenting the audience into more manageable groups for targeted marketing efforts.

Beyond mere demographics, psychographic details delve into the attitudes, values, interests, and lifestyles of the persona, offering insights into what truly motivates their decisions and preferences. This layer of understanding enables marketers to craft messages that resonate on a more personal and emotional level. Similarly, analysing behavioural patterns—such as purchasing habits, preferred communication channels, and online behaviours—sheds light on how the persona interacts with brands and makes purchasing decisions, allowing for more effective engagement strategies.

Additionally, understanding a persona’s goals and objectives, as well as their challenges and pain points, is paramount. This knowledge not only aids in aligning products or services with the persona’s aspirations but also in addressing their specific needs and concerns, thereby enhancing the value proposition. Communication preferences further refine the approach, specifying the most effective channels and styles for engaging with the persona. By incorporating these diverse components into marketing personas, businesses can develop more targeted, impactful, and empathetic marketing strategies that foster stronger connections with their audience.

Steps to Create Marketing Personas:

Creating effective marketing personas involves a structured process to gather and analyse data, identify patterns, and develop detailed representations of your target audience. Here are the key steps to create marketing personas:

Conduct Research:

Start by collecting data about your existing customers. This can include demographic information, purchase history, behaviours, and any other relevant details. Utilise customer surveys, interviews, and analytics tools to gather insights.

Segment Your Audience:

Group your audience into segments based on shared characteristics, behaviours, or other meaningful criteria. These segments will serve as the foundation for creating individual personas.

Identify Goals and Pain Points:

Understand the goals and challenges your customers face. What are they trying to achieve, and what obstacles do they encounter? This information helps in tailoring your products, services, and marketing messages to meet their needs.

Create Detailed Personas:

For each identified segment, create detailed personas. Give each persona a name, age, job title, and other relevant demographic details. Dive deeper into their interests, values, preferences, and behaviours. Consider aspects such as preferred communication channels and potential objections.

Example Persona Template:

Persona Name: Sarah
Demographics: 32-year-old marketing manager
Goals: Increase brand visibility for her company
Pain Points: Limited budget for marketing initiatives

Use Real Customer Stories:

Whenever possible, incorporate real customer stories and testimonials into your personas. These anecdotes add authenticity and help your team relate to the personas on a more personal level.

Validate and Refine:

Regularly validate and refine your personas. Customer preferences and behaviours change over time, so it’s crucial to keep your personas up to date. Use ongoing customer feedback, market research, and data analysis to ensure accuracy.

Map Customer Journeys:

Understand the typical journey your personas take from awareness to purchase and beyond. This involves mapping out the various touchpoints and interactions they have with your brand. Identify opportunities to engage and provide value at each stage.

Share and Socialise:

Ensure that your personas are shared and understood across departments within your organisation. Marketing, sales, product development, and customer service teams should all have a clear understanding of the personas and use them as a reference in their respective roles.

Integrate into Marketing Strategies:

Tailor your marketing strategies based on the insights gained from your personas. This includes content creation, advertising, social media engagement, and any other customer-facing initiatives. Align your messaging with the preferences and behaviours of your personas.

Monitor and Update:

Continuously monitor the performance of your marketing efforts against the personas. Track key metrics and gather feedback to assess the effectiveness of your strategies. If there are significant changes in the market or your business, update your personas accordingly.

By following these steps, businesses can create comprehensive and actionable marketing personas that serve as powerful tools for targeted and personalised marketing strategies. The continuous refinement of personas ensures that they remain relevant and valuable over time.

Why are the marketing personas important to your business?

Marketing personas are integral to the strategic foundation of any business, significantly influencing the efficacy and direction of marketing efforts. They offer a nuanced understanding of the target audience, transcending generic demographics to include psychographic and behavioural insights. This deep dive into the personas’ needs, desires, and behaviours allows for the creation of highly targeted and personalised messaging. Such precision in communication ensures that each segment of the audience receives messages that resonate with their specific circumstances, leading to more effective engagement and a stronger emotional connection with the brand.

Furthermore, marketing personas have a direct impact on product development, guiding companies to tailor their offerings to meet the precise needs and preferences of their target audience. This alignment not only improves customer satisfaction but also enhances the potential for customer acquisition and retention, contributing to a more loyal customer base. Additionally, personas inform the entire spectrum of marketing strategies, from content creation to promotional activities, ensuring that all efforts are cohesive and aligned with the audience’s expectations. This strategic coherence enhances the overall customer experience, fostering a sense of trust and loyalty towards the brand.

Beyond their role in external communications, marketing personas facilitate internal alignment across various departments within an organisation, ensuring a unified approach to engaging with the target audience. This collaborative understanding across teams enhances efficiency and effectiveness in achieving customer-centric goals. Moreover, the agility provided by well-defined personas enables businesses to adapt swiftly to market changes, maintaining relevance and competitive edge. Ultimately, the implementation of marketing personas not only elevates the return on investment by optimising marketing spend but also cultivates a deeper empathy and understanding towards the customer base, fostering a strong, competitive, and customer-focused business ethos.

Tags Digital Advertising, Digital Experience, Digital Marketing

Blog Content Marketing eCommerce Marketing Automation Search Engine Advertising Search Engine Optimisation Social Media

Strategies to increase your brand visibility

Post author By The Comma Creative
Post date 2024-03-06

In today’s ever-evolving business landscape, achieving brand visibility has become an indispensable factor for success across various industries. Whether operating in a business-to-business (B2B) or business-to-consumer (B2C) sphere, the degree to which a brand is recognized, recalled, and associated with its products or services significantly influences its market presence, customer trust, and, ultimately, its bottom line. This comprehensive guide aims to delve into the nuances of brand visibility, elucidating its critical importance for B2B enterprises in particular, while outlining effective strategies to bolster it.

Brand visibility transcends the mere existence of a logo or a catchy tagline; it encapsulates the creation of a consistent and memorable brand image that resonates deeply with the target audience. It’s about crafting a presence that not only garners attention but does so in a manner that aligns with the brand’s identity and strikes a chord with the intended demographic. A well-conceived brand visibility strategy ensures that a brand remains at the forefront of potential customers’ minds during their decision-making process.

The criticality of brand visibility is magnified in the context of B2B businesses due to the inherently complex nature of their transactions. B2B dealings are characterised by prolonged sales cycles, the involvement of multiple decision-makers, and considerable transaction stakes. In such a landscape, a robust brand presence can build trust and credibility, essential for fostering long-term relationships and influencing purchase decisions. Trust forms the bedrock of B2B engagements, with a reputable and visible brand engendering confidence among prospective clients. This trust, coupled with effective relationship-building efforts and a strategic approach to visibility, can significantly sway the decision-making process in favour of a brand.

Enhancing brand visibility is a multifaceted endeavour that demands strategic planning, steadfast execution, and agility to adapt to changing market conditions. A successful strategy involves a mix of defining the brand’s identity, optimising online presence, engaging in content marketing, leveraging social media, networking, fostering partnerships, implementing SEO strategies, utilising visual content, undertaking public relations initiatives, engaging in email marketing, and encouraging community engagement. Each of these components plays a pivotal role in amplifying a brand’s visibility.

A comprehensive online presence is paramount, ensuring that a brand’s website is user-friendly, mobile-responsive, and optimised for search engines. Social media platforms serve as vital conduits for extending a brand’s reach, with content marketing positioning the brand as an authority in its field. Networking, whether through industry events or virtual conferences, provides invaluable opportunities for direct engagement with potential clients and partners.

Collaborations with influencers or industry leaders who share a brand’s ethos can significantly elevate visibility, as can strategic partnerships that open new avenues for exposure. Furthermore, the adoption of effective SEO strategies enhances a brand’s search engine ranking, improving visibility among those actively seeking related products or services. Visual content, known for its shareability and memorability, further contributes to a brand’s visibility, while a strategic PR approach can garner media coverage, amplifying the brand’s reach.

Moreover, maintaining regular communication with the audience through email marketing, showcasing positive customer reviews, implementing referral programs, and ensuring consistent branding across all channels are pivotal in keeping a brand top-of-mind. Engaging with the community and demonstrating a commitment to societal values resonates with today’s consumers, reinforcing the brand’s presence in the market.

Central to these efforts is the need for businesses to continuously monitor and analyse the effectiveness of their brand visibility strategies. By keeping a close watch on key performance indicators and adapting strategies based on insights gained, businesses can refine their approach to brand visibility, ensuring alignment with evolving market trends and audience expectations.

In essence, brand visibility is not a static goal but a dynamic process that requires ongoing attention and adaptation. For B2B businesses, in particular, the stakes are high, making the need for a robust visibility strategy all the more crucial. By employing a holistic approach that combines various strategies tailored to the unique needs of their target audience, businesses can achieve and maintain the level of brand visibility necessary to thrive in the competitive landscape of today’s market. Consistency, commitment, and a deep understanding of the audience’s needs are the cornerstones of a successful brand visibility campaign, paving the way for sustained growth and success in the business world.

Tags Branding, Digital Advertising, Digital Marketing, E-Commerce

Blog Search Engine Advertising

What are the 6 Campaign Objectives in Google Ads?

Post author By The Comma Creative
Post date 2021-09-01

Google Ads offers a range of campaign objectives, each designed to meet specific advertising goals and target audience behaviours. These objectives provide advertisers with a framework for optimising their ad campaigns and achieving desired outcomes. In this comprehensive guide, we will delve deeper into each of the six campaign objectives in Google Ads and explore how they work.

1. Sales

The “Sales” campaign objective is particularly crucial for e-commerce businesses focused on driving online purchases. This objective allows advertisers to track and optimize their ad campaigns based on the key metric of website purchases. When selecting the “Sales” objective, advertisers have access to a variety of Google Ads campaign types, including Search, Display, Shopping, Video, Smart, and Discovery.

Key Metrics for Sales Campaigns:

Website purchases
Conversion rate
Return on ad spend (ROAS)
Revenue generated

Optimization Strategy: Advertisers using the “Sales” objective aim to maximise online sales. They often focus on optimising ad copy, landing pages, and bidding strategies to drive conversions and increase revenue. Tracking conversions through Google Analytics is essential for measuring campaign success accurately.

2. Leads

The “Leads” campaign objective is suitable for businesses that rely on generating leads rather than direct online sales. This objective is centred around tracking user behaviours such as phone calls, requests for directions, and form submissions. Advertisers can leverage the “Leads” objective across various Google Ads campaign types, including Search, Display, Shopping, Video, Smart, and Discovery.
Key Metrics for Leads Campaigns:

Phone call leads
Form submissions
Directions requests
Conversion rate
Cost per lead

Optimization Strategy: Advertisers focusing on generating leads aim to drive inquiries and interactions with their business. Strategies may involve optimising ad extensions, call-to-action buttons, and landing pages to encourage lead generation activities.

3. Website Traffic

The “Website Traffic” campaign objective aims to maximise the number of visitors to a website. Advertisers using this objective track metrics such as ad clicks and the successful loading of landing pages. While it is not limited to a specific campaign type, the “Traffic” objective does not include the Smart campaign.
Key Metrics for Website Traffic Campaigns:

Click-through rate (CTR)
Ad clicks
Landing page views
Bounce rate
Average session duration

Optimization Strategy: Advertisers seeking to increase website traffic focus on creating compelling ad creatives, optimising ad targeting, and improving the user experience on their landing pages. High-quality content and relevant keywords are essential for attracting visitors.

4. Product and Brand Consideration

The “Product and Brand Consideration” campaign objective is designed to build awareness of a specific product or brand. This objective tracks ad clicks and the time spent on the landing page to gauge user engagement. Advertisers can choose from two campaign types: Display and Video.
Key Metrics for Product and Brand Consideration Campaigns:

Ad clicks
Landing page engagement (time spent)
Impressions
Click-through rate (CTR)

Optimization Strategy: Advertisers aim to create engaging and informative ads that capture the audience’s attention and encourage them to explore product or brand offerings further. Storytelling and educational content can be effective strategies.

5. Brand Awareness and Reach

The “Brand Awareness and Reach” objective shares similarities with “Product and Brand Consideration” but places greater emphasis on the duration for which ads are viewed. This objective also offers the Display and Video campaign types.
Key Metrics for Brand Awareness and Reach Campaigns:

Impressions
Reach (number of unique users)
Viewability
Ad view duration

Optimization Strategy: Advertisers focus on maximising the exposure of their brand or message, often using compelling visuals and storytelling to leave a lasting impression on viewers. Monitoring ad viewability and reach is critical for assessing campaign effectiveness.

6. App Promotion

The “App Promotion” campaign objective is specifically designed to drive mobile application downloads from platforms like Google Play Store and Apple App Store. Advertisers using this objective track app downloads as the primary action.
Key Metrics for App Promotion Campaigns:

App downloads
Cost per download (CPD)
Conversion rate
Click-through rate (CTR)

Optimization Strategy: Advertisers aim to incentivize users to download their mobile apps by highlighting unique features, benefits, or promotions. Ad creatives often include compelling visuals and clear calls-to-action to encourage downloads.

Summary

Google Ads offers a diverse range of campaign objectives, each tailored to specific advertising goals and user behaviours. Selecting the right campaign objective is crucial for achieving desired outcomes and maximising the effectiveness of your ad campaigns. Whether your goal is to drive sales, generate leads, increase website traffic, promote products or brands, enhance brand awareness, or encourage app downloads, Google Ads provides the tools and campaign types necessary to help you achieve success in your online advertising efforts.

Tags Digital Advertising, Search Engine Marketing

Blog Social Media Social Media Advertising

What Agencies Won’t Tell You About Social Media Advertising?

Post author By The Comma Creative
Post date 2021-09-01

You can do so much more than showing your post to more audiences and get more exposure.

Introduction to Social Media Advertising

Social media advertising, also referred as social media marketing (SMM), are one of the most straightforward marketing tools for small businesses and start-ups to get hold of.

While social media ads are often being compared to search engine ads, we see them differently.

We often use social media ads before Google Ads for new businesses or those without a substantial online presence. Social media ads are more similar to traditional marketing which repeatedly broadcast your brand and products to the public. These messages will create brand awareness amongst those who have seen the ads.

As the brand becomes more well known, Google Ads is the harvester that we use. Search engine ads can collect those audiences who are actively searching for a relevant result.

If we are putting social media ads onto the customer-based brand equity model, social media ads are the bottom two levels – brand identity and brand meaning – that build a brand before customers are willing to interact with a brand.

Misconceptions to Social Media Advertising (or Digital Marketing in general)

The ultimate goal of all marketing and advertising campaigns is to increase sales. However, the time required to reach a significant difference in conversion is not as instant as it seems.

We often regard this issue to the “instant” nature of our lives currently. Because our computers, the Internet and our lives generally are more convenient than before, most of us are used to the culture of instant gratification that extends to the expectation in influences of digital marketing.

Yet, the building and maintenance of a brand is never an overnight wonder. It requires long-term dedication before a significant change can be seen. And this seemingly old school understanding of perseverance is a characteristic that is much needed in digital marketing.

The effects of social media advertising require time to be seen and more effort to maintain. One example that marketing schools and myself love to use is Coca-Cola. The iconic brand stood firm over the decades because of its branding, not because of innovative products. Coca-Cola was not conservative on any marketing, spending up to 60% of its revenue on marketing to maintain its brand awareness.,

So, what didn’t other agencies tell you?

Over our time in the industry, we have clients that previously worked with other digital marketing companies. And we have very mixed feedback from them in understanding social media advertisements.

Benefits that they can bring

To describe some of those, we would love to use an Aussie word: “dodgy”.

Because of the general lack of understanding in digital marketing, some agencies take advantage of such to promote their business. One of such is making false claims.

Some agencies will say that they can double your sales with social media adverts. While this sounds appealing, it is not a reasonable claim in most cases.

The general lack of digital marketing facts forces most digital marketers to continually test and trial for an optimised marketing campaign. And these come down to the variables in a scientific experiment:

Independent variables
Dependent variables
Controlled variables

The independent variables in social media advertisements are our copywriting, images and videos. And the dependent variables are the ad’s responses, including impressions, likes, comments and other engagements.

On the other hand, sales are mostly referred to as “conversions” in social media advertisements. However, conversions are often not direct from social media advertisements that are not dependent on the ad.

Making claims on something that is not directly related to a campaign is not a fraud, but definitely, an action that requires more research and understanding of social media advertising and their abilities.

More often than not, these claims are used as bait for customers. Concluding the experiences of our clients, we have not seen many successful cases in reaching their claims.

Use of advertisement budget

It is undeniable that advertising needs money. But, most of the time, is your money being used in the right place?

Yes, the fees you are paying to the agencies shall include their working hours and the expertise and experience. But it does not mean that you have to spend huge sums.

Social media advertisements are so beloved by marketers, mostly because of its ability to dial down to a particular demographic group. Such allows some of the most effective uses of marketing budgets that the world has ever seen.

For example, selling baby formula for different ages is more accurate with social media ads. These platforms can help marketers match individual advertisements to new parents, parents with older kids, or even couples expecting a newborn.

The marketers’ expertise and experience can help pinpoint the best audience for your social media ads that maximise your advertising budget’s effectiveness.

Some agencies without the knowledge will spend a huge budget to maximise reach and impression of the ads. With a highly extended reach, more exposure can lead to more conversion. But it also means your advertising budget is not generating the performance that you should be expecting.

Remarketing

Remarketing is a relatively new concept to advertising benefitted by the trail of data we left.

A common case that you will experience remarketing is when you visit a website recently, you will soon begin to notice advertisements from that particular brand.

Remarketing is an excellent marketing method as those who see a retargeted ad are 43% more likely to become a conversion (or sales for easier understanding).

Yet, retargeting is neither simple to set up nor easy to execute. And most agencies will not mention remarketing in most times.

Valuable statistics for your business

Your social media advertisements’ traffic and impression can often provide insightful statistics for your business in both online and offline performance.

Some of those statistics include:

Age
Gender
Location
Interest
Affinity to other markets
In-market
Operating System

While the source of these statistics is limited to your online audience, the numbers still served as significant references to your brand’s performance and offered insights to new business opportunities.

With the use of insights tools in social media and website tags, like Google Tag and Facebook Pixel, these statistics should be readily available to social media agencies. However, it is totally up to their willingness to share with their clients and enjoy a better success for both parties.

How to choose your next social media advertising agency?

Honesty and trustworthiness should be the most sought after characteristics when you look for your next social media agency.

These characteristics are a great foundation of the relationship with the agency and the credibility of the agency.

While significant growth should not be expected within a year, you should be able to see some changes in three months. If no positive change was seen, or even showing negative issues, it is best to find another agency.

Most of the time, agencies should not be hesitant in sharing statistics to you as those are data specifically from your business. And administrator access to your social media page should also be welcomed by the agency.

Even if you do not know how to read such statistics or use a business social media account, you shall still access those aspects.

Still, looking for a social media marketing agency? The Comma Creative is here to help.

Tags Digital Advertising, Digital Marketing, Social Media