{"id":12593,"date":"2023-09-15T22:18:07","date_gmt":"2023-09-15T12:18:07","guid":{"rendered":"https:\/\/thecommacreative.com\/?p=12593"},"modified":"2024-08-21T22:17:40","modified_gmt":"2024-08-21T12:17:40","slug":"jisoo%e5%87%ba%e5%b8%addior%e6%97%b6%e8%a3%85%e5%91%a8%e5%88%9b%e9%80%a0%e4%b8%80%e4%ba%bf%e4%ba%94%e5%8d%83%e4%b8%87%e7%9a%84%e5%aa%92%e4%bd%93%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/thecommacreative.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/jisoo%e5%87%ba%e5%b8%addior%e6%97%b6%e8%a3%85%e5%91%a8%e5%88%9b%e9%80%a0%e4%b8%80%e4%ba%bf%e4%ba%94%e5%8d%83%e4%b8%87%e7%9a%84%e5%aa%92%e4%bd%93%e4%bb%b7%e5%80%bc\/","title":{"rendered":"Jisoo\u51fa\u5e2dDior\u65f6\u88c5\u5468\u521b\u9020\u4e00\u4ebf\u4e94\u5343\u4e07\u7684\u5a92\u4f53\u4ef7\u503c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5728\u5168\u7403\u65f6\u5c1a\u548c\u5f71\u54cd\u529b\u8425\u9500\u7684\u4e0d\u65ad\u53d1\u5c55\u9886\u57df\u4e2d\uff0c\u5f88\u5c11\u6709\u540d\u5b57\u50cfJisoo\u4e00\u6837\u6df1\u6df1\u5730\u4ea7\u751f\u5171\u9e23\u3002\u4f5c\u4e3a\u5168\u7403\u8457\u540d\u7684K-pop\u56e2\u4f53BLACKPINK\u7684\u6210\u5458\uff0c\u5979\u4e0d\u4ec5\u56e0\u5176\u97f3\u4e50\u624d\u80fd\u800c\u8dfb\u8eab\u56fd\u9645\u5de8\u661f\uff0c\u8fd8\u56e0\u5176\u5728\u65f6\u5c1a\u754c\u7684\u5353\u8d8a\u5f71\u54cd\u800c\u5d2d\u9732\u5934\u89d2\u3002\u5979\u51fa\u5e2d\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u5f15\u8d77\u4e86\u5de8\u5927\u7684\u5173\u6ce8\u548c\u81ea\u5a92\u4f53\u4ef7\u503c\uff08Earned Media Value \u2013 EMV\uff09\uff0c\u4f7f\u5979\u6210\u4e3a\u8be5\u884c\u4e1a\u7684\u6770\u51fa\u4eba\u7269\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-1024x544.png\" alt=\"dior boutique\" class=\"wp-image-16541\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-1024x544.png 1024w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-300x160.png 300w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-768x408.png 768w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7406\u89e3\u81ea\u5a92\u4f53\u4ef7\u503c\uff08EMV\uff09<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u81ea\u5a92\u4f53\u4ef7\u503c\uff1f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6df1\u5165\u63a2\u8ba8Jisoo\u7684\u5353\u8d8a\u5f71\u54cd\u4e4b\u524d\uff0c\u4e86\u89e3\u81ea\u5a92\u4f53\u4ef7\u503c\uff08EMV\uff09\u7684\u91cd\u8981\u6027\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002EMV\u662f\u7528\u4e8e\u8861\u91cf\u5f71\u54cd\u529b\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u5173\u952e\u6307\u6807\u3002\u5b83\u901a\u8fc7\u8bc4\u4f30\u5f71\u54cd\u8005\u4e0e\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u6240\u5e26\u6765\u7684\u4ef7\u503c\u6765\u91cf\u5316\u5f71\u54cd\u8005\u7684\u8d21\u732e\u3002 EMV\u7684\u8ba1\u7b97\u662f\u901a\u8fc7\u8003\u8651\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u7684\u5370\u8c61\u548c\u6bcf\u5343\u6b21\u5370\u8c61\u6210\u672c\uff08CPM\uff09\u6765\u5b8c\u6210\u7684\uff0c\u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u4e86\u5f71\u54cd\u8005\u8d21\u732e\u7684\u5177\u4f53\u8861\u91cf\u6807\u51c6\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8ba1\u7b97\u81ea\u5a92\u4f53\u4ef7\u503c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba1\u7b97EMV\u7684\u516c\u5f0f\u5f88\u7b80\u5355\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EMV = \u5370\u8c61 x CPM x \u8c03\u6574\u53d8\u91cf<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5370\u8c61\uff1a\u5e16\u5b50\u88ab\u67e5\u770b\u7684\u6b21\u6570\u3002<\/li>\n\n\n\n<li>CPM\uff08\u6bcf\u5343\u6b21\u5370\u8c61\u6210\u672c\uff09\uff1a\u8fbe\u52301,000\u6b21\u5370\u8c61\u7684\u6210\u672c\u3002<\/li>\n\n\n\n<li>\u8c03\u6574\u53d8\u91cf\uff1a\u6839\u636e\u5177\u4f53\u7684\u8425\u9500\u6d3b\u52a8\u3001\u884c\u4e1a\u548c\u516c\u53f8\u76ee\u6807\u800c\u53d8\u5316\u7684\u52a8\u6001\u6570\u5b57\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u8c03\u6574\u53d8\u91cf\u7684\u91cd\u8981\u6027<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c03\u6574\u53d8\u91cf\u5728EMV\u8ba1\u7b97\u4e2d\u662f\u5173\u952e\u56e0\u7d20\u3002\u5b83\u9002\u5e94\u4e8e\u8425\u9500\u7b56\u7565\u548c\u4e92\u52a8\u6307\u6807\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u4f8b\u5982\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u9886\u57df\uff0c\u5982\u679c\u4e00\u7bc7\u5e16\u5b50\u83b7\u5f97\u4e861,000\u6b21\u5370\u8c61\uff0c\u5e76\u6709200\u540d\u7528\u6237\u79ef\u6781\u53c2\u4e0e\u5176\u4e2d\uff0c\u90a3\u4e48\u8c03\u6574\u53d8\u91cf\u5c06\u8bbe\u7f6e\u4e3a200\u3002\u8fd9\u4e2a\u53d8\u91cf\u786e\u4fdd\u4e86EMV\u8ba1\u7b97\u4fdd\u6301\u5728\u5177\u4f53\u80cc\u666f\u4e0b\u7684\u76f8\u5173\u6027\uff0c\u5e76\u53cd\u6620\u5b9e\u9645\u4e92\u52a8\u60c5\u51b5\u3002<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4354630065535108\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display Ad Unit 1 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4354630065535108\"\n     data-ad-slot=\"7707191869\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jisoo\u5728Dior\u7684\u5353\u8d8a\u5f71\u54cd\u529b\uff1a\u4e00\u77a5\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u4e0a\uff0cJisoo\u4ee5\u5979\u7684\u5b58\u5728\u70b9\u4eae\u4e86\u65f6\u5c1a\u754c\u3002\u5979\u7684\u5f71\u54cd\u529b\u4e1d\u6beb\u4e0d\u900a\u8272\uff0c\u5979\u4e3aDior\u521b\u9020\u4e86\u60ca\u4eba\u7684\u81ea\u5a92\u4f53\u4ef7\u503c1.5\u4ebf\u4eba\u6c11\u5e01\u3002\u8fd9\u4e00\u5353\u8d8a\u6210\u5c31\u4e0d\u4ec5\u5de9\u56fa\u4e86\u5979\u4f5c\u4e3a\u8be5\u6d3b\u52a8\u4e2d\u6700\u6709\u5f71\u54cd\u529b\u7684\u540d\u4eba\u7684\u5730\u4f4d\uff0c\u8fd8\u8d85\u8d8a\u4e86\u5168\u7403\u5076\u50cfKylie Jenner\u7684\u5f71\u54cd\u529b\uff0c\u8fd9\u8bc1\u660e\u4e86\u5979\u5728\u65f6\u5c1a\u754c\u65e0\u4e0e\u4f26\u6bd4\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5f71\u54cd\u529b\u7684\u529b\u91cf\uff1aJisoo vs. Kylie Jenner<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Jisoo\u5728\u5df4\u9ece\u65f6\u88c5\u5468\u4e0a\u83b7\u5f97\u4e86\u6700\u9ad8\u7684EMV\u662f\u4e00\u4e2a\u4ee4\u4eba\u77a9\u76ee\u7684\u6210\u5c31\uff0c\u5c24\u5176\u662f\u4e0e\u5168\u7403\u5de8\u661fKylie Jenner\u7684\u5f71\u54cd\u529b\u76f8\u6bd4\u3002\u8fd9\u7a81\u663e\u4e86K-pop\u7684\u5168\u7403\u5438\u5f15\u529b\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u65f6\u4ee3\u5f71\u54cd\u8005\u7684\u53d8\u9769\u529b\u91cf\u3002Jisoo\u80fd\u591f\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u5e76\u4e3aDior\u521b\u9020\u4ef7\u503c\uff0c\u8fd9\u8bc1\u660e\u4e86\u5979\u662f\u771f\u6b63\u7684\u65f6\u5c1a\u5076\u50cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-2-1024x544.png\" alt=\"posing in front of dior \" class=\"wp-image-16545\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-2-1024x544.png 1024w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-2-300x160.png 300w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-2-768x408.png 768w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2023\/09\/dior-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6301\u7eed\u7684\u5f71\u54cd\u529b\uff1a\u5df4\u9ece2022\u5e74\u6625\u590f\u65f6\u88c5\u5468\u548c\u79cb\u51ac\u65f6\u88c5\u5468<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jisoo\u5728\u65f6\u5c1a\u5f71\u54cd\u529b\u9886\u57df\u7684\u7edf\u6cbb\u5730\u4f4d\u5e76\u4e0d\u662f\u4e00\u6b21\u6027\u4e8b\u4ef6\u3002\u5979\u5728\u4ee5\u524d\u7684\u5df4\u9ece\u6625\u590f\u65f6\u88c5\u5468\uff08SS22\uff09\u548c\u79cb\u51ac\u65f6\u88c5\u5468\uff08AW22\uff09\u4e0a\u7684\u8868\u73b0\u540c\u6837\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002\u5728\u8fd9\u4e9b\u6d3b\u52a8\u4e2d\uff0c\u5979\u8131\u9896\u800c\u51fa\uff0c\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86\u5979\u5728\u65f6\u5c1a\u754c\u7684\u5730\u4f4d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\uff1aBLACKPINK\u5728\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u7684\u5f71\u54cd<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136Jisoo\u7684\u6210\u5c31\u65e0\u7591\u662f\u5f02\u5e38\u7684\uff0c\u4f46\u5979\u5e76\u4e0d\u662fBLACKPINK\u6210\u5458\u4e2d\u5728\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u4e0a\u5f15\u8d77\u8f70\u52a8\u7684\u552f\u4e00\u4e00\u4f4d\u3002\u8fd9\u4e2a\u56e2\u4f53\u7684\u96c6\u4f53\u5f71\u54cd\u4e0d\u4ec5\u9650\u4e8e\u97f3\u4e50\u9886\u57df\uff0c\u8fd8\u5ef6\u4f38\u5230\u9ad8\u7ea7\u65f6\u88c5\u9886\u57df\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ros\u00e9\u7684\u8000\u773c\u5f71\u54cd<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">BLACKPINK\u7684\u53e6\u4e00\u4f4d\u6210\u5458Ros\u00e9\u5728\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u4e0a\u7559\u4e0b\u4e86\u96be\u4ee5\u78e8\u706d\u7684\u5370\u8bb0\u3002\u5979\u4e0e\u4f0a\u592b\u00b7\u5723\u7f57\u5170\uff08Yves Saint Laurent\uff0cYSL\uff09\u7684\u5408\u4f5c\u8f6c\u5316\u4e3a\u60ca\u4eba\u7684\u81ea\u5a92\u4f53\u4ef7\u503c1.55\u4ebf\u5143\u4eba\u6c11\u5e01\u3002\u8fd9\u4e00\u60ca\u4eba\u7684\u6570\u5b57\u7a81\u663e\u4e86BLACKPINK\u6210\u5458\u5728\u65f6\u5c1a\u754c\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jennie\u7684\u91cd\u8981\u8d21\u732e<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">BLACKPINK\u7684\u53e6\u4e00\u4f4d\u6770\u51fa\u6210\u5458Jennie\u4e3a\u5df4\u9ece2023\u5e74\u6625\u590f\u65f6\u88c5\u5468\u589e\u8272\u4e0d\u5c11\u3002\u5979\u5728\u6d3b\u52a8\u4e2d\u7684\u53c2\u4e0e\u5bfc\u81f4\u4e86\u4ef7\u503c8.16\u4ebf\u5143\u4eba\u6c11\u5e01\u7684\u81ea\u5a92\u4f53\u4ef7\u503c\u3002\u8fd9\u4e00\u91cd\u5927\u8d21\u732e\u51f8\u663e\u4e86\u8be5\u56e2\u4f53\u5171\u540c\u5438\u5f15\u89c2\u4f17\u548c\u4e3a\u65f6\u5c1a\u54c1\u724c\u521b\u9020\u4ef7\u503c\u7684\u529b\u91cf\u3002<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4354630065535108\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display Ad Unit 1 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4354630065535108\"\n     data-ad-slot=\"7707191869\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u89e3\u8bfb\u81ea\u5a92\u4f53\u4ef7\u503c\uff1a\u8861\u91cf\u5f71\u54cd\u529b\u548c\u771f\u5b9e\u6027\u7684\u6807\u5fd7<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e86\u89e3\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba1\u7b97\u81ea\u5a92\u4f53\u4ef7\u503c\u63d0\u4f9b\u4e86\u4e00\u79cd\u6709\u4ef7\u503c\u7684\u5de5\u5177\uff0c\u4f9b\u7ec4\u7ec7\u8bc4\u4f30\u5176\u5f71\u54cd\u529b\u8425\u9500\u5021\u8bae\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u4e0e\u53ef\u80fd\u4ec5\u5173\u6ce8\u6570\u5b57\u548c\u8f6c\u5316\u7684\u4f20\u7edf\u6307\u6807\u4e0d\u540c\uff0cEMV\u8003\u8651\u4e86\u4e92\u52a8\u6307\u6807\uff0c\u63d0\u4f9b\u4e86\u66f4\u5168\u9762\u7684\u89c6\u89d2\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u771f\u5b9e\u6027\u7684\u4f18\u52bf<\/h4>\n\n\n\n<p 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