{"id":13340,"date":"2024-03-06T17:55:36","date_gmt":"2024-03-06T07:55:36","guid":{"rendered":"https:\/\/thecommacreative.com\/?p=13340"},"modified":"2024-04-13T23:48:06","modified_gmt":"2024-04-13T13:48:06","slug":"%e8%90%a5%e9%94%80-4p-%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%904p%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/thecommacreative.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e8%90%a5%e9%94%80-4p-%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%904p%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba\/","title":{"rendered":"\u8425\u9500 4P \u662f\u4ec0\u4e48\uff1f\u6df1\u5ea6\u89e3\u67904P\u8425\u9500\u7406\u8bba"},"content":{"rendered":"\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\u662f\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u3001\u53d6\u5f97\u5e02\u573a\u4efd\u989d\u7684\u5173\u952e\u3002\u8425\u9500\u7ec4\u5408\u7406\u8bba\uff0c\u5c24\u5176\u662f\u5176\u4e2d\u76844P\u7406\u8bba\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5168\u9762\u7684\u6846\u67b6\uff0c\u6709\u52a9\u4e8e\u7cbe\u51c6\u5730\u5851\u9020\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\uff0c\u53d6\u5f97\u5e02\u573a\u6210\u529f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8425\u9500\u7ec4\u5408<\/strong><\/h3>\n\n\n\n<p>\u8425\u9500\u7ec4\u5408\u662f\u6307\u4f01\u4e1a\u5728\u63a8\u5e7f\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u7efc\u5408\u8003\u8651\u7684\u4e00\u7cfb\u5217\u56e0\u7d20\u548c\u7b56\u7565\u3002\u5b83\u662f\u7531\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u6e20\u9053\uff08Place\uff09\u548c\u4fc3\u9500\uff08Promotion\uff09\u8fd9\u56db\u4e2a\u8981\u7d20\u7ec4\u6210\u7684\uff0c\u4ee5\u5168\u9762\u5730\u6ee1\u8db3\u76ee\u6807\u5e02\u573a\u9700\u6c42\uff0c\u5e76\u5728\u7ade\u4e89\u4e2d\u53d6\u5f97\u4f18\u52bf\u5730\u4f4d\u3002<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4354630065535108\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display Ad Unit 1 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4354630065535108\"\n     data-ad-slot=\"7707191869\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-1024x536.png\" alt=\"the 4p\" class=\"wp-image-12955\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-1024x536.png 1024w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-300x157.png 300w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-768x402.png 768w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8425\u95004P<\/strong><\/h3>\n\n\n\n<p>\u8425\u95004P\u662f\u6307\u8425\u9500\u7ec4\u5408\u4e2d\u7684\u56db\u4e2a\u5173\u952e\u8981\u7d20\uff0c\u5b83\u4eec\u662f\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u6e20\u9053\uff08Place\uff09\u548c\u4fc3\u9500\uff08Promotion\uff09\u3002\u8fd9\u4e00\u6982\u5ff5\u6700\u65e9\u7531\u7f8e\u56fd\u5b66\u8005E. 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async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4354630065535108\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display Ad Unit 1 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4354630065535108\"\n     data-ad-slot=\"7707191869\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-2-1024x536.png\" alt=\"writing down on whiteboard\" class=\"wp-image-12958\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-2-1024x536.png 1024w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-2-300x157.png 300w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-2-768x402.png 768w, https:\/\/thecommacreative.com\/wp-content\/uploads\/2024\/03\/4Ps-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8425\u9500 7P <\/h3>\n\n\n\n<p>\u8425\u95007P\u662f\u4e00\u4e2a\u6269\u5c55\u7684\u8425\u9500\u7ec4\u5408\u6846\u67b6\uff0c\u76f8\u5bf9\u4e8e\u7ecf\u5178\u7684\u8425\u95004P\uff0c\u989d\u5916\u5305\u62ec\u4e86\u4e09\u4e2a\u8981\u7d20\uff0c\u5206\u522b\u662fPeople\uff08\u4eba\u5458\uff09\u3001Process\uff08\u8fc7\u7a0b\uff09\u548cPhysical 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